What is Your Business Persona and why do you need one?

Having a brand persona allows you to easily attract more leads, build brand recognition, and create deeper connections with your ideal clients. (A brand persona is a curated version of the “real” you that you portray online. This persona captures your unique traits, the words you use, the phrases you repeat, and the personality traits that you want to highlight with your clients. This exercise is meant to be fun, (and probably a little bit funny) introspective, and position you to serve your audience in the way only you can!