The Framework For Passive Income - Framework4pi

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Getting the best email open rates

The words in subject lines that increase open rates most, on average, are

  • upgrade (+65.7% compared with average open rate)
  • just (+64.8%)
  • content (+59%)
  • go (+55.8%),
  • wonderful (+55.1%)

The words that have the largest negative impact on open rates are

  • miss (-4.6% compared with average open rate)
  • deals (-4.4%)
  • groovy (-4.3%)
  • conditions (-4%), and Friday (-4%)

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