{"id":35972,"date":"2021-08-26T00:02:00","date_gmt":"2021-08-26T00:02:00","guid":{"rendered":"https:\/\/expertsgrowthhub.com\/?post_type=epkb_post_type_1&p=35972"},"modified":"2021-08-26T08:04:48","modified_gmt":"2021-08-26T08:04:48","slug":"headline-formulas","status":"publish","type":"epkb_post_type_1","link":"https:\/\/expertsgrowthhub.com\/knowledge-library\/headline-formulas\/","title":{"rendered":"Headline Formulas"},"content":{"rendered":"

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Note: Visit the CARE VAULT to get Actual Email Subject Lines<\/em><\/p>\n

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Headline Formula Examples To Get Your Ideas Flowing<\/h2>\n

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Instant Clarity headline Formula:\u00a0<\/strong> End Result Customer Wants + Specific Period Of Time + Address The Objections<\/p>\n

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The copywriting trainers at American Writers & Artists<\/a> teach The Four U\u2019s approach to writing headlines:<\/p>\n

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Headlines, subheads and bullets should:<\/h4>\n
    \n
  1. Be USEFUL to the reader,<\/li>\n
  2. Provide him with a sense of URGENCY,<\/li>\n
  3. Convey the idea that the main benefit is somehow UNIQUE; and<\/li>\n
  4. Do all of the above in an ULTRA-SPECIFIC way.<\/li>\n<\/ol>\n

    Ask yourself six questions before you start to write your headline:<\/h4>\n
      \n
    1. Does your headline offer the reader a reward for reading?<\/li>\n
    2. What specifics could you add to make your headline more intriguing and believable?<\/li>\n
    3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand?<\/li>\n
    4. Does your headline present a proposition that will instantly get your prospect nodding his or her head?<\/li>\n
    5. Could your headline benefit from the inclusion of a proposed transaction?<\/li>\n
    6. Could you add an element of intrigue to drive the prospect into your opening copy?<\/li>\n<\/ol>\n

       <\/p>\n

      Makepeace\u2019s six questions combined with the basic structure of The Four U\u2019s provide an excellent framework for writing spectacular headlines. And you\u2019ll note that just about any headline that satisfies the framework will fall into one of the eight categories<\/p>\n

       <\/p>\n

      (Side note: If you would like to see attention grabbing headlines have a look at https:\/\/drudgereport.com<\/a>)<\/em><\/h4>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

        Note: Visit the CARE VAULT to get Actual Email Subject Lines Headline Formula Examples To Get Your Ideas Flowing   Instant Clarity headline Formula:\u00a0…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"epkb_post_type_1_category":[250],"epkb_post_type_1_tag":[],"acf":[],"_links":{"self":[{"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/epkb_post_type_1\/35972"}],"collection":[{"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/epkb_post_type_1"}],"about":[{"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/types\/epkb_post_type_1"}],"author":[{"embeddable":true,"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/comments?post=35972"}],"version-history":[{"count":0,"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/epkb_post_type_1\/35972\/revisions"}],"wp:attachment":[{"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/media?parent=35972"}],"wp:term":[{"taxonomy":"epkb_post_type_1_category","embeddable":true,"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/epkb_post_type_1_category?post=35972"},{"taxonomy":"epkb_post_type_1_tag","embeddable":true,"href":"https:\/\/expertsgrowthhub.com\/wp-json\/wp\/v2\/epkb_post_type_1_tag?post=35972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}