It’s essential to approach all communication with a clear purpose. By aligning your messaging with your core values and authenticity, you can effectively attract an audience that is in line with your business goals. The CARE strategy provides a framework for doing this by encouraging you to be intentional with all of your communication efforts.

By using the CARE strategy, you can ensure that all of your communications, whether they be social posts, emails, text messages or any other medium, are well-rounded and provide value to your audience. By focusing on CONVERSATION, ADVICE, REVENUE, and EXPOSURE, you can create a positive customer experience, generate revenue and increase exposure.